B2B marketers are still getting their arms around measuring the impact of Social Media. Everyone’s doing it, but few are able to attach hard metrics.

Here’s 3 important reasons marketers need to figure out how to track Social Media lead generation:

• Social Media is not free. Far from it, Social Media takes up lots of time of at least one (if not many) team members and involves the extremely important art and science of content creation.
• Social Media drives high quality leads. Social media drives traffic, and, if your website is effectively converting traffic, you better be able to tell which content and channel is most effective.
• Social Media is in constant flux. What’s hot today may not be tomorrow. Be ahead of the game and monitor what’s working, test new media, and measure it all.

So, how do you get there from here? It can be a lot easier than you’d think. Check out this short on-demand demo showing how a B2B Marketer tracks lead generation from social media. The demo is not behind a form, but you can sign up to get access to additional demos, including showing the progress of a social media lead into the lead management process.